I report directly to the CEO and lead the strategic development and execution of revenue-driving marketing initiatives. I oversee account-based marketing (ABM), integrated campaigns, and sales alignment efforts designed to accelerate growth, generate qualified pipeline, and support customer expansion. This leadership role is both strategic and hands-on, serving as a critical bridge between marketing, sales, and product to ensure unified go-to-market success.

Marketing & Brand Executive overseeing vision, strategy, and positioning. Lead all marketing initiatives including social, website, events, and content creation. Managed budget and measurement, working with freelancers/agencies. Key achievements: website redesign (+340% traffic), email list growth (+127%), social media expansion (+56%), and improved positioning. Content creator and company spokesperson alongside CEO.

Led B2B marketing campaigns generating $15M revenue (55% of team total). Managed campaign strategy, budget, and performance measurement to grow sales pipeline. Optimized audience segmentation for better targeting. Presented strategies to leadership while coordinating across departments. Achieved 481% YoY growth in promo campaigns and exceeded monthly lead targets by 116%.

Revitalized content strategy generating $10M+ pipeline in 6 months. Managed content team and external contributors while maintaining production calendar. Directed comprehensive content engine (written materials, newsletter, podcast, video, email, social) achieving 3x website engagement. Oversaw content budget and supported campaign budget planning.

Executed PR programs for emerging brands, securing placements in Good Morning America, Entrepreneur, and Buzzfeed. Generated media exposure to attract franchise candidates and drive customers to locations. Managed 10+ client accounts while supervising agency roster and junior leads. Agency ranked No. 5 among franchise PR firms by Entrepreneur Magazine.