Professional Experience

  • Marketing & Brand Executive overseeing vision, strategy, and positioning. Lead all marketing initiatives including social, website, events, and content creation. Managed budget and measurement, working with freelancers/agencies. Key achievements: website redesign (+340% traffic), email list growth (+127%), social media expansion (+56%), and improved positioning. Content creator and company spokesperson alongside CEO.

  • Led B2B marketing campaigns generating $15M revenue (55% of team total). Managed campaign strategy, budget, and performance measurement to grow sales pipeline. Optimized audience segmentation for better targeting. Presented strategies to leadership while coordinating across departments. Achieved 481% YoY growth in promo campaigns and exceeded monthly lead targets by 116%.

  • Revitalized content strategy generating $10M+ pipeline in 6 months. Managed content team and external contributors while maintaining production calendar. Directed comprehensive content engine (written materials, newsletter, podcast, video, email, social) achieving 3x website engagement. Oversaw content budget and supported campaign budget planning.

  • Executed PR programs for emerging brands, securing placements in Good Morning America, Entrepreneur, and Buzzfeed. Generated media exposure to attract franchise candidates and drive customers to locations. Managed 10+ client accounts while supervising agency roster and junior leads. Agency ranked No. 5 among franchise PR firms by Entrepreneur Magazine.

 

Education

An MBA graduate with distinction from Arizona State University and a Magna Cum Laude graduate of Texas Christian University, I’ve studied the impact of marketing on business decisions and financial health. I apply these learnings to my work and leverage insights to help brands drive sustainable revenue and profit.

My Marketing Philosophies


• People buy from people they like.
• Building true affinity for your brand is a long-term, sustainable path to generating revenue. Emphasis on long-term.
• We’re all tired of being sold at. We want marketing that’s engaging, enjoyable, and builds relationships instead.
• Content marketing is one of the most important roles in an organization. It’s how you build trust with your audience.
• Companies that make themselves part of a customer’s routine wins.
• We’re all human beings. Not doings. Let’s act like it with more grace, humility, and less robotic emails.