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Newly hired marketing specialist Vera Equity has been trained to live up to the standards set forth by the Demand Generation Empire. Now as a New Hire Recruit for the Headquarters of Demand, she must face the Trials in her quest to become Commander of Revenue Offense.
The same tactics and playbooks aren't enough to keep her ahead. Will she double down on what she knows or will she learn a new path with the help of her mentor and manager Mina Alva?
The stakes couldn't be higher as Vera and her team face a leaky bucket of leads, declining effectiveness, fire-breathing sales dragons, manic monkeys, whirl pools of circling back, and possible Reductions and Terminations.
This is book one of the fast-paced, action packed six-book series that will have B2B marketers around the world cheering, learning, and just maybe taking up the call of revolution themselves.
Newly hired marketing specialist Vera Equity has been trained to live up to the standards set forth by the Demand Generation Empire. Now as a New Hire Recruit for the Headquarters of Demand, she must face the Trials in her quest to become Commander of Revenue Offense.
The same tactics and playbooks aren't enough to keep her ahead. Will she double down on what she knows or will she learn a new path with the help of her mentor and manager Mina Alva?
The stakes couldn't be higher as Vera and her team face a leaky bucket of leads, declining effectiveness, fire-breathing sales dragons, manic monkeys, whirl pools of circling back, and possible Reductions and Terminations.
This is book one of the fast-paced, action packed six-book series that will have B2B marketers around the world cheering, learning, and just maybe taking up the call of revolution themselves.